Brand DNA & Knowledge Base

Brand DNA

Brand DNA is the core identity configuration that tells AI everything about your brand, voice, and expertise.

Accessing Brand DNA

Go to Dashboard → Brand DNA from the sidebar.

What is Brand DNA?

Brand DNA combines two powerful features:

1. Brand Identity — Your brand's tone, style, and personality
2. Knowledge Base — Factual information AI uses when writing

Configuring Brand Identity

Set up your brand's writing style:

• Brand Name — Your company/blog name
• Tone of Voice — Professional, Casual, Friendly, Authoritative, Witty, etc.
• Writing Style — Concise, Descriptive, Technical, Conversational
• Point of View — First person (we), Second person (you), Third person
• Target Audience — Who you're writing for
• Industry/Niche — Your content focus area
• Custom Instructions — Specific rules like "Always mention our free trial" or "Never use jargon"

Building Your Knowledge Base

Add context so AI writes with accurate, brand-specific information:

• Website URLs — AI crawls your site and learns about your products/services
• Text Content — Paste brand guidelines, product descriptions, FAQs, company info
• PDF Documents — Upload brochures, whitepapers, or documentation

How It Works

When generating articles, AI references your Brand DNA to:

• Match your brand's tone and style consistently
• Include accurate product/service information
• Mention relevant features and benefits
• Avoid topics or language you've restricted

Tips

• The more detail you provide, the better the AI output
• Update your Knowledge Base when you launch new products or services
• Review generated articles to fine-tune your Brand DNA settings